How is a lovestory about a robot promoting swedish vodka?
Well, Absolute has been doing it before: Skip the obvious product relations, and just give me something i'd really want to watch. And it works for me. I liked the film (more than 'where the wild things are'). And as a Jonze fan, i thank Absolute for bringing it to me. For free.
And with great Facebook integration, you can watch the movie together with your friends. - a somewhat indifferent but nicely executed feature.

But, whats up with the waiting? To save bandwidth or to create a hype? - nevertheless it annoys me most of all, but the film is worth it.

Watch the entire film here: http://imheremovie.com

Or just the trailer: