Great fan-based Grammy campaign.
Its not only a nice idea to include the fans, it also becomes a unique and beautiful visual style. In my opinion, TBWA\CHIAT\DAY LA, really nailed it, by integrating ever-changing usergenerated content in all media platforms.
Try the interactive experience with great 'realtime' social media-integration at: http://wereallfans.com/
Via @ Schwartzie14
