IDEHAT.DK http://idehat.dk Creative inspiration. Edited by LasseU posterous.com Wed, 02 Feb 2011 13:47:31 -0800 May the force be with you... A Star Wars Volkswagen. http://idehat.dk/may-the-force-be-with-you-a-star-wars-volkswa http://idehat.dk/may-the-force-be-with-you-a-star-wars-volkswa
There have been a few TVC's including the Star Wars universe, and this new VW passat film is a great example of a classic well written commercial:

Tom Tom:

And Adidas (Daft punk is always a trump!)

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]]> http://files.posterous.com/user_profile_pics/372946/lu.jpg http://posterous.com/users/3sOjhB7cm68F Lasse Underbjerg LasseU Lasse Underbjerg Mon, 06 Dec 2010 08:12:07 -0800 Internet meme in the making: Google Translate Beatbox http://idehat.dk/internet-meme-in-the-making-google-translate http://idehat.dk/internet-meme-in-the-making-google-translate

7 days ago this appeared at reddit, and started a robo-beatbox-avalanche:


1) Go to Google Translate

2) Set the translator to translate German to German

3) Copy + paste the following into the translate box: pv zk pv pv zk pv zk kz zk pv pv pv zk pv zk zk pzk pzk pvzkpkzvpvzk kkkkkk bsch

4) Click "listen"

5) Be amazed :)

Try it here:

Or make your own:
zk = suspended cymbal
bschk = snare
pv = brush
bk = bass
tk = flam1
vk = roll tap
kt = flam2
kttp = flam tap
krp = hi hat tap
pv = short roll
th = better hi hat
thp, ds = instant rimshot.

via DJTT

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]]> http://files.posterous.com/user_profile_pics/372946/lu.jpg http://posterous.com/users/3sOjhB7cm68F Lasse Underbjerg LasseU Lasse Underbjerg Tue, 30 Nov 2010 01:42:41 -0800 How to play a drain pipe http://idehat.dk/how-to-play-a-drain-pipe http://idehat.dk/how-to-play-a-drain-pipe
via hellokinsella

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]]> http://files.posterous.com/user_profile_pics/372946/lu.jpg http://posterous.com/users/3sOjhB7cm68F Lasse Underbjerg LasseU Lasse Underbjerg Thu, 30 Sep 2010 06:27:26 -0700 The anatomy of type. http://idehat.dk/the-anatomy-of-type http://idehat.dk/the-anatomy-of-type
Cool sculptures by Andreas Scheiger. http://www.glandis.com/

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See the full gallery on Posterous

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]]> http://files.posterous.com/user_profile_pics/372946/lu.jpg http://posterous.com/users/3sOjhB7cm68F Lasse Underbjerg LasseU Lasse Underbjerg Tue, 21 Sep 2010 07:59:27 -0700 Beer designed to facilitate music playing and instant fun. http://idehat.dk/beer-designed-to-facilitate-music-playing-and http://idehat.dk/beer-designed-to-facilitate-music-playing-and
Can beer drinking be more fun? - ooooh yeah - with Matt Braun's Tuned Pale Ale.
Bring a sixpack and lets party. No more treble-intense iphone sound. Pure live beer-playing fun!

See more at:

Via roboilr

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]]> http://files.posterous.com/user_profile_pics/372946/lu.jpg http://posterous.com/users/3sOjhB7cm68F Lasse Underbjerg LasseU Lasse Underbjerg Wed, 15 Sep 2010 01:15:23 -0700 Amazing 3d stopmotion light-painting with an iPad. Wow! http://idehat.dk/amazing-3d-stopmotion-light-painting-with-an http://idehat.dk/amazing-3d-stopmotion-light-painting-with-an

A simple but great idea, and an aweinspiring execution.

via @silasi

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]]> http://files.posterous.com/user_profile_pics/372946/lu.jpg http://posterous.com/users/3sOjhB7cm68F Lasse Underbjerg LasseU Lasse Underbjerg Mon, 06 Sep 2010 01:36:36 -0700 Bring on the funny glasses, this video combines the two biggest buzzwords: AR and 3D. http://idehat.dk/bring-on-the-funny-glasses-this-video-combine http://idehat.dk/bring-on-the-funny-glasses-this-video-combine

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]]> http://files.posterous.com/user_profile_pics/372946/lu.jpg http://posterous.com/users/3sOjhB7cm68F Lasse Underbjerg LasseU Lasse Underbjerg Wed, 04 Aug 2010 02:02:40 -0700 How to make a DaftPunk helmet http://idehat.dk/how-to-make-a-daftpunk-helmet http://idehat.dk/how-to-make-a-daftpunk-helmet
0how_to_make_a_daft_punk_helme

Harrison Krix, is a rather skilled prop maker. At least he seems to know his way around “sculpting, resin casting, chroming and vacuum forming” – and that’s an awful lot more than we even understand. So, when commissioned to produce an exact replica of Guy-Manuel de Homem-Christo’s famous Daft Punk helmet, Krix didn’t baulk at the idea – or perhaps he did at first – but set about spending the next 17 months (yes, 17) doing so, with of course, many trials and tribulations along the way.

Via HelloKinsella

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]]> http://files.posterous.com/user_profile_pics/372946/lu.jpg http://posterous.com/users/3sOjhB7cm68F Lasse Underbjerg LasseU Lasse Underbjerg Mon, 02 Aug 2010 05:41:30 -0700 A photographic mix of past & present. War & peace. http://idehat.dk/a-photographic-mix-of-past-present-war-peace http://idehat.dk/a-photographic-mix-of-past-present-war-peace Nice work by Sergey Larenkow, overlaying different centuries:

1 2 0005q417 00065pwk 0006456a
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See all his photos, at http://sergey-larenkov.livejournal.com/

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]]> http://files.posterous.com/user_profile_pics/372946/lu.jpg http://posterous.com/users/3sOjhB7cm68F Lasse Underbjerg LasseU Lasse Underbjerg Mon, 02 Aug 2010 05:28:22 -0700 Ident for Mtv using toiletpaper and perspective http://idehat.dk/ident-for-mtv-using-toiletpaper-and-perspecti http://idehat.dk/ident-for-mtv-using-toiletpaper-and-perspecti

See the full series, at http://roaldvandermeer.nl/view/?work=405

via theinspiration

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]]> http://files.posterous.com/user_profile_pics/372946/lu.jpg http://posterous.com/users/3sOjhB7cm68F Lasse Underbjerg LasseU Lasse Underbjerg Wed, 28 Jul 2010 05:18:03 -0700 Facebook blows... http://idehat.dk/facebook-blows http://idehat.dk/facebook-blows
Becomeafan

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]]> http://files.posterous.com/user_profile_pics/372946/lu.jpg http://posterous.com/users/3sOjhB7cm68F Lasse Underbjerg LasseU Lasse Underbjerg Mon, 05 Jul 2010 03:26:32 -0700 Express your feelings with a real stamp... i like it! http://idehat.dk/express-your-feelings-with-a-real-stamp-i-lik http://idehat.dk/express-your-feelings-with-a-real-stamp-i-lik
Likenew_004

More at http://wearenation.co.uk/

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]]> http://files.posterous.com/user_profile_pics/372946/lu.jpg http://posterous.com/users/3sOjhB7cm68F Lasse Underbjerg LasseU Lasse Underbjerg Mon, 05 Jul 2010 03:12:05 -0700 Kinetic multitouch particle visualizer for the iPad http://idehat.dk/kinetic-multitouch-particle-visualizer-for-th http://idehat.dk/kinetic-multitouch-particle-visualizer-for-th
via hellokinsella

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]]> http://files.posterous.com/user_profile_pics/372946/lu.jpg http://posterous.com/users/3sOjhB7cm68F Lasse Underbjerg LasseU Lasse Underbjerg Wed, 30 Jun 2010 08:31:15 -0700 Oldspice replies to the grandprix with a new commercial: 'Questions' http://idehat.dk/oldspice-replies-to-the-grandprix-with-a-new http://idehat.dk/oldspice-replies-to-the-grandprix-with-a-new

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]]> http://files.posterous.com/user_profile_pics/372946/lu.jpg http://posterous.com/users/3sOjhB7cm68F Lasse Underbjerg LasseU Lasse Underbjerg Thu, 24 Jun 2010 04:22:32 -0700 Mad Men season 4 trailer - Has the sexism gone too far? http://idehat.dk/mad-men-season-4-trailer-has-the-sexism-gone http://idehat.dk/mad-men-season-4-trailer-has-the-sexism-gone
via @lucasmelb

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]]> http://files.posterous.com/user_profile_pics/372946/lu.jpg http://posterous.com/users/3sOjhB7cm68F Lasse Underbjerg LasseU Lasse Underbjerg Wed, 23 Jun 2010 05:43:57 -0700 Howto smile at a vending-machine, and get a free icecream. #canneslions http://idehat.dk/howto-smile-at-a-vending-machine-and-get-a-fr http://idehat.dk/howto-smile-at-a-vending-machine-and-get-a-fr

Nice work by Unilever and SapientNitro at this years Cannes Lions.

via @Tabtablog

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]]> http://files.posterous.com/user_profile_pics/372946/lu.jpg http://posterous.com/users/3sOjhB7cm68F Lasse Underbjerg LasseU Lasse Underbjerg Thu, 17 Jun 2010 04:39:02 -0700 Can computers beat humans in speech-based games like jeopardy? http://idehat.dk/can-computers-beat-humans-in-speech-based-gam http://idehat.dk/can-computers-beat-humans-in-speech-based-gam Well, IBM want them to:

More on the natural language research project here: http://www.research.ibm.com/deepqa/

Via @hellokinsella

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]]> http://files.posterous.com/user_profile_pics/372946/lu.jpg http://posterous.com/users/3sOjhB7cm68F Lasse Underbjerg LasseU Lasse Underbjerg Thu, 10 Jun 2010 07:41:50 -0700 1 second of bronze and chocolate. Worldcup ads by Nike. http://idehat.dk/1-second-of-bronze-and-chocolate-worldcup-ads http://idehat.dk/1-second-of-bronze-and-chocolate-worldcup-ads Overall, i like the print concept of THE second where history is written, pictured as a bronze-statue:

Nike-write-the-future-june-201

But to me, the localized danish version looks a bit more like chocolate:

Skrmbillede_2010-06-10_kl

The "guess the second he scores" app on facebook is a nice touch though:

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]]> http://files.posterous.com/user_profile_pics/372946/lu.jpg http://posterous.com/users/3sOjhB7cm68F Lasse Underbjerg LasseU Lasse Underbjerg Thu, 10 Jun 2010 07:23:08 -0700 Drew Struzan - a true a master of hand drawn illustrations http://idehat.dk/drew-struzan-a-true-a-master-of-hand-drawn-il http://idehat.dk/drew-struzan-a-true-a-master-of-hand-drawn-il A friend on facebook posted a link to this guy, and wow.
He's been drawing half the movie posters of all the big 80's pictures. And a lot more.

See the whole portfolio at http://drewstruzan.com (and buy some of the original artwork)

1-drew-struzan-17 Drew-struzan-1 Drew-struzan-6 Drew-struzan-11 Drew-struzan-25 Drew-struzan-26 Drew-struzan-29 Gl0809101106122404
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]]> http://files.posterous.com/user_profile_pics/372946/lu.jpg http://posterous.com/users/3sOjhB7cm68F Lasse Underbjerg LasseU Lasse Underbjerg Wed, 09 Jun 2010 07:28:19 -0700 Adidas + Starwars = Cantina madness http://idehat.dk/adidas-starwars-cantina-madness http://idehat.dk/adidas-starwars-cantina-madness Talking about nice little movies, the Adidas Cantina spot, is by far my favorite worldcup-ad.
A perfect popculture mashup of equal parts movie heritage, celebrities and product placement.

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]]> http://files.posterous.com/user_profile_pics/372946/lu.jpg http://posterous.com/users/3sOjhB7cm68F Lasse Underbjerg LasseU Lasse Underbjerg